Apr 05 2022
Type of contract:3 yearsfixed-term contract (Possibility to renew based on performance and budget)
Language(s) required:English (native/fluent writing and oral skills)
WorldFish is an international, non-profit research and innovation organization reducing hunger, malnutrition and poverty across Africa, Asia and the Pacific. For over 45 years, our work on sustainable aquaculture and fisheries has improved the lives of millions of women, men and youth.
Fish and other aquatic foods grown in and harvested from oceans, lakes, rivers and ponds provide income for more than 800 million people and provide 3.3 billion with 20% of their animal protein intake. Our focus on sustainability makes sure that the way we produce and use these foods today means a plentiful future of generations to come.
Our evidence-based solutions range in scale from households to global policies and spans across six interlinked themes: nutrition, gender, climate, sustainability, economy and COVID-19.
We champion aquatic foods for healthy people and planet and believe that a sustainable blue planet of well-nourished children, women and men is within our reach.
Communications for impactare a critical element of our new strategy and seek to advance WorldFish’s global thought leadership in addressing critical sustainable development challenges (such as nutrition, climate change, gender and social inclusion, environmental sustainability, etc.) through research and innovation on aquatic food systems. Together with our strategic funding and implementing partners, we want to influence, develop, deliver and scale high-impact research and evidence-based innovations and policy recommendations that support vulnerable communities in low-and middle-income countries to meet their 2030 SDGs.
This is a challenging and exciting role for a stellar communicator with strong writing skills, excellent public relations experience and the incurable intellectual curiosity to always learn and push her/himself outside of the comfort zone. S/he is passionate about science and communications and has a knack for seizing opportunities. S/he has a proven ability to manage and coordinate multiple projects and people across different regions and time-zones, as well different functions and disciplines. His//her results-driven work ethic and approach to constant learning and innovation sets the bar for others to deliver high-quality results time and again.
Reporting to the Interim Global Communications Lead, the Writer is responsible for creating and implementing innovative brand messaging and content strategy to build and consolidate WorldFish’s position and image as a trusted thought leader and maximize the outreach and impact of its research work and innovations. The Writer will lead, coordinate and manage efforts to raise the profile and visibility of WorldFish and OneCGIAR and its research and innovation agenda on aquatic food systems in the international development sector and beyond. This will be essential to support our efforts to raise funds, advocate for our cause and attract new partners across the public and private sectors.
Brand messaging and content strategy development, implementation, monitoring and evaluation to ensure focus, consistency and impact through key messages and branding;
Shape the development and implementation of an integrated external and internal communications strategy to help build and curate WorldFish’s presence, messages, positioning and narrative, and launch new visibility projects;
Lead the public and media relations of the organization and serve as one of the main media spokesperson for WorldFish;
Develop new and innovative approaches to communication that improve engagement, increase visibility and outreach, and results, and ensure the WorldFish vision and mission is clearly and effectively communicated across various audiences and channels (online and offline).
To develop an overall brand messaging and content strategy and work plan for WorldFish and deliver high quality, engaging and modern content across WorldFish communications channels and platforms (print, digital and social media) to ensure maximum impacts and visibility in positioning Worldfish and CGIAR in the global arena.
To manage corporate communication needs and visibility of the Director General including develop and deliver on a work plan that support speaking engagements, drafting of speeches, speaking notes, slide decks and briefing notes; and drafting of high quality op-eds for medium/top-tier media.
To develop and deliver specific brand messaging and content strategy for CGIAR Resilient Aquatic Food Systems Initiative, ensuring that team members, partners, CGIAR colleagues and key stakeholders are well informed and involved to maximize impacts.
To co-organize virtual or in-person strategic events and outreach campaigns, including:
securing and corresponding for spokesperson’s speaking engagements,
managing event announcements, email marketing and promotion,
To develop high quality, engaging and modern digital content and language to ensure WorldFish website is more accessible to a broader set of audiences in showcasing our research and innovations accomplishments.
To develop and maintain an updated set of key messages at:
bilateral projects to ensure consistency of strategy, messaging and brand identity compliance across the organization and providing a solid framework for staff to effectively communicate with external stakeholders and maintain brand integrity across all communication products, channels and platforms.
To lead and coordinate interactions with science and research leaders, corporate function leaders, country leaders and communication counterparts in partner organizations to support WorldFish’s external and internal communication and outreach goals.
To serve as WorldFish media spokesperson and advise the Director General and relevant leaders in their roles as spokespersons and on media related matters including press releases, media interviews, media launches, and media outreach/campaigns.
To monitor media for relevant resilient aquatic food systems stories and developments in key institutions (e.g. UN Security Council); to critically but constructively analyse news stories, institutional developments, articles or opinion pieces; and to draft posts that respond to these stories in a way that effectively communicates and demonstrates WorldFish thought leadership position on a timely manners.
Editorial oversight and signing off on all external communications outputs produced by the teams within WorldFish (including annual report, executive summaries of publications, reports, news, articles, profile/theme etc.)
To review, develop and maintain clear institutional guidance and policies to support effective planning and implementation of WorldFish brand messaging and content strategy, as well as outreach and strategic communications activities.
To monitor, evaluate and report on the impacts and metrics of communications outputs, media and outreach, strategic campaigns and events, and to adapt communications as required to ensure messaging, products and channels are tailored and relevant to target audiences.
Perform other official duties and special assignments, which may be requested by supervisor.